Lauren's Real Estate Insights

Lauren's Real Estate Insights

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2026 | 7 Posts
- June | 1 Posts
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2024 | 12 Posts
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July
16

Who’s hiring, merging and moving in real estate

July 16th, 2026 by Jessi Healey

From new C-suite appointments to a multistate brokerage merger, here's who's making moves across real estate this month.

Category: Agent, Brokerage, Select, Teams, @properties Christie's International Real Estate, century 21, homesmart, re/max, Serhant., Sotheby's International Realty

July
16

Inside the 30-day plan: Your AI discovery checklist

July 16th, 2026 by Marci James

Digital marketing expert Marci James helps you optimize your Google Business Profile, leverage YouTube and craft a 30-day plan to get AI to notice your real estate business.

Category: Agent, Columns, Content Marketing, Marketing, Markets & Economy, Select, Service, Technology, AEO, AI discoverability, AI search, artificial intelligence, content marketing, digital marketing, marci james

July
15

Rechat’s latest feature assumes AI is already grading your reputation

July 15th, 2026 by Nick Pipitone

Rechat's new Testimonials feature turns client reviews into marketing collateral, betting on reputation as AI reshapes how agents get found.

Category: AI, Back-end Brokerage Solutions, Industry News, Lead Capture, Marketing, Select, Technology, AI in Real Estate 2026, online client reviews, PropTech, real estate agent reputation, real estate marketing, real estate technology, Rechat, Shayan Hamidi

July
15

For Many First-Time Home Buyers, the Vacation Home Comes First

July 15th, 2026 by Heather Senison

City dwellers priced out of owning locally look to vacation and weekend homes as a path to home ownership.

Category: Second Homes and Non-Primary Residences, Real Estate and Housing (Residential), Renting and Leasing (Real Estate), Urban Areas, Appraisals and Valuation (Property), Mortgages, Astoria (Queens, NY), Lake Tahoe (Nev), Lake George (NY), Poconos (Pa)

July
15

Why psychological safety is becoming real estate’s most underrated service

July 15th, 2026 by Devin Schaff

Trust is created in the first conversation, the first assumption avoided, the first concern taken seriously, and the first moment a client realizes they can exhale, brokerage owner Devin Schaff writes.

Category: Agent, Lifestyle, New Agent, Select, Service, Teams, Devin Schaff, emotional intelligence, eq, LGBTQ+ clients, Psychological Safety, real estate client, real estate service

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